--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -1719,7 +1719,7 @@
   if(NOT ZMQ_BUILD_FRAMEWORK)
     install(
       FILES ${html-docs}
-      DESTINATION doc/zmq
+      DESTINATION share/doc/zmq
       COMPONENT RefGuide)
   endif()
 endif()